Brand
Rove
·
2023
Brand and website for a trail-running club
A playful identity for a community of 400 runners, plus a site that handles sign-ups for weekly runs.
Role
Brand designer
Duration
6 weeks
Team
Solo
Outcome
Membership grew from 400 to 1,100 in a year
Rove started as a group chat and became a club. They needed something to print on jerseys and a site that could take sign-ups without a volunteer copying names into a spreadsheet.
Identity
The mark is a contour line that doubles as an R. It works at jersey size, as a sticker and as a 16 px favicon. Colours are high-visibility by design: these people run in forests at dusk.
Website
The site lists the week's runs, each with a route map, a pace group and a sign-up button that writes directly to the club's calendar. Members see their own history; organisers see who is coming.
Results
Membership grew from 400 to 1,100 in a year. The jerseys sold out twice.