About
I design software that respects people’s attention.
I grew up in Linköping, studied cognitive science because I wanted to know why interfaces confuse people, and ended up at Konstfack learning how to make ones that don’t. Since 2017 I have designed for a ferry operator, an analytics startup, a bank and a furniture workshop.
The thread through all of it: tools people use every day at work, where a small improvement is felt a thousand times. I like to be in the room for the research, write the first draft of the copy and stay close to the engineers until the feature ships.
Outside work I run trails, keep a sourdough alive and photograph Stockholm’s metro stations one line at a time.
How I work
Research is not a phase
I talk to users before, during and after. Most of the projects on this site started with a week of sitting next to the people who would use the thing.
Write the words
Labels, empty states and error messages are design. I write the first draft of all of them, then fight for them in review.
Ship with the team
A prototype is a promise. I stay with the engineers through QA and read the support tickets after launch.
Skills and tools
Product design
Design systems
Interaction design
Prototyping
Visual design
Accessibility (WCAG 2.2)
User interviews
Usability testing
Journey mapping
Diary studies
Figma
Framer
Notion
Linear
Maze
HTML & CSS
React (comfortable)
Framer code components
Git
Based in
Stockholm, Sweden (CET)
Working with
Teams in Europe and on the US East Coast
Languages
Swedish, English, some German
Available
One or two freelance projects a year, from January 2027
Speaking
Design Systems Stockholm 2025, Konstfack guest critic