Noa Lindqvist
Senior product designer
Product designer with nine years across B2B software and brand. I lead research, design systems and launches, and I am at my best on tools people use every working day. Looking for senior and lead roles, and one or two freelance projects a year.
Experience
2024 – Present
Fjordline
Senior product designer
Stockholm
Leading design for the planning and crew products used by 60 shipping operators.
Led the redesign of the planning board, cutting planning time per route by 38%.
Built the compact design system used across four products.
Mentor two designers and run the monthly research share-out.
2021 – 2024
Hatch Labs
Product designer
Remote
Owned onboarding, dashboards and the mobile companion app for a B2B analytics product.
Rebuilt onboarding; trial-to-paid conversion went from 9% to 14%.
Shipped the dashboard builder used by 1,200 workspaces.
Ran 140+ customer interviews and set up the research repository.
2019 – 2021
Studio Kvist
Designer
Gothenburg
Brand, print and web for a furniture workshop and its retail partners.
Designed the identity and the Framer website still in use today.
Produced catalogues, packaging and showroom signage.
2017 – 2019
Independent
Freelance designer
Linköping and Stockholm
Websites and identities for small studios, a running club and two early-stage startups.
Delivered 18 projects, from one-page sites to a full app design.
Learned to write proposals, invoices and polite reminders.
Education
2017 – 2019
Konstfack, Stockholm
MFA, Interaction Design
Thesis on calm interfaces for shift workers, awarded the department prize.
2013 – 2016
Linköping University
BSc, Cognitive Science
Minor in human-computer interaction.
2016
Hyper Island
Digital Media Creative, short course
Eight weeks on collaboration, facilitation and reflective practice.
Skills
Design
Product design
Design systems
Interaction design
Prototyping
Visual design
Accessibility (WCAG 2.2)
Research
User interviews
Usability testing
Journey mapping
Diary studies
Tools
Figma
Framer
Notion
Linear
Maze
Code
HTML & CSS
React (comfortable)
Framer code components
Git
Languages
Swedish
Native
English
Fluent, working language since 2017
German
Conversational
References on request. Last updated October 2026.